Concert Hall Marketing Director

$25,000 to $100,000+

Director of Marketing, Marketing Manager

Coordinates marketing campaigns, oversees public relations and adverting department, develops budgets.

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Regardless of whether or not a concert hall is in a large or small city, it will offer a variety of entertainment options for its public. And, in order to remain successful and functioning, it must constantly attract people who will buy tickets and fill their seats. This is tough for the concert hall as they constantly need to market their facility so that people will be aware that they exist.

The individual in charge of marketing the concert hall is the Concert Hall Marketing Director. He or she is responsible for developing and implementing marketing concepts and campaigns to market the venue and promote the events that will be taking place. Within this overarching responsibility of filling seats, the Concert Hall Marketing Director must determine which marketing techniques and programs will be most effective. This is done by researching, planning, coordinating, and implementing all of the goals and objectives of the hall itself.

Depending on the size of the hall, the Concert Hall Marketing Director might oversee a staff of people, including those in different departments like public relations and advertising. Of course, on the other hand, in a smaller venue, this individual would be responsible for handling these tasks on their own.

With each and every performance, the Concert Hall Marketing Director must consider the demographics of those who would want to attend the performance, the prestige of the acts, and so on. In order to answer these questions, the director must do a great deal of research on demographics, along with visiting and researching other venues to see what kinds of tactics they use for similar events. Demographic research can be carried out through surveys, questionnaires, focus groups and so on at the time of ticket purchase or earlier through direct mail or email. To promote and market an event, the Marketing Director might work with local restaurants or stores to allow people who buy tickets to the show to receive discounts at these restaurants or other places of business before or after the show. Other promotions take place in the form of opening night parties or meet and greets. The Marketing Director might seek to work with local radio and TV stations, or with newspapers to put together promotions and contests.

Those who are successful as Concert Hall Marketing Directors will constantly come up with new, innovative, and creative ways of attracting people and prompting them to purchase tickets to events. He or she must determine the most effective places to advertise, and in order to do this, he or she may meet with representatives from the various media outlets, including newspapers, periodicals, television, cable, radio, and the Internet – as mentioned previously.

Another important responsibility of the Concert Hall Marketing Director is to develop annual budgets. These budgets detail projected spending for the implementation of all marketing campaigns, and staffing of the advertising, promotion, and publicity departments. Establishing the budget is difficult, but adhering to the budget and only spending what is budget for is the tough part.

The Marketing Director might also design and develop marketing materials for the concert hall, including pamphlets, brochures, posters, newsletters, and more. The Director will either perform these actions on their own, or they might assign it to staff, or hire an outside vendor. To market the concert hall and its many performances, the marketing director may often do interviews on radio, television, or in the newspaper. Marketing the hall website is also essential. If the Marketing Director is overseeing a Website marketing manager, the Marketing Director must plan and coordinate the website's marketing goals and objectives as well.

The Marketing Director must find ways to attract people to the site, making sure that the site's web address is in as many places as possible - including all advertising, brochures, newsletters, and so on. The Marketing Director will also work to develop e-mail blasts and other forms of e-mail marketing to let people know there are tickets available for an event or that the hall is holding a special promotion.

Salaries
Concert Hall Marketing Directors can earn anything from $25,000 to $100,000 or more, depending on the size, location, and prestige of the concert hall and the experience, qualifications, and responsibilities that he or she possesses. For example, those with a great deal of experience in handling the marketing for larger, more prestigious halls in larger cities will have higher relative earnings.

Employment
Concert Hall Marketing Directors face fair employment prospects because of the fact that halls are located throughout the country. Jobs in smaller halls might be a better option for those who are just starting out.

Advancement
Advancement prospects are also fair for Marketing Directors, with the most common method of climbing the career ladder being moving into a larger or more prestigious music hall. Also, some individuals may be promoted to Vice President of Marketing in some instances. Generally, this type of position exists only in large concert halls.

Education and Training
Individuals looking to get into this position are usually required to hold a minimum of a bachelor's degree - marketing, public relations, advertising, business, communications, and music business management are usually good options of majors. It is also a good idea to get involved with any courses, seminars, or workshops that you can.

Experience, Skills, and Personality
Concert Hall Marketing Directors are required to have more experience in larger halls; usually around five years. On the other hand, concert halls in smaller areas may require only one or two years of marketing experience. In terms of skills, Concert Hall Marketing Directors need to be creative, with the ability to develop unique ideas. Individuals need to be articulate, with excellent verbal and written communication skills.

It is also useful to have a working knowledge of publicity, promotion, public relations, advertising. The same goes for having a thorough understanding of the inside workings of the music and entertainment industries. Concert Hall Marketing Directors must be organized, and should know how to multitask effectively.

Unions and Associations
The American Marketing Association (AMA), the Marketing Research Association (MRA), and the Public Relations Society of America (PRSA) can provide professional support and guidance.

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