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Write Music for Smartphone Apps - Ben Long
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Chapters

Introduction


Sector 1 What the Beep?
· The Mobile Landscape
· Applitainment
· Game Sound Basics
· A Brief History of Mobile
· Back to the Future—MIDI 101
· MOD Music
· Multi-platform Development in 2007

 

Sector 2 Apple Raises the Bar
· The i-Revolution
· The App Store
· Gravity Sling
· Looping
· Payload Extreme
· Payload Levels
· Edu-games: 8 Planets
· More on Looping
· Casual Games: Backflip Slots
· Pacing
· Emotion
· Angry Birds: Making a Mega-Hit
· DrumKit: Inside Music Apps

 

Sector 3 Everything Else!
· Windows Phone 7: The New Kid on the Block
· The Harvest
· Retrospaced
· The #1 Secret to Mixing Audio for Mobile Apps
· Android Dev Tips
· Landing Work
· Three Sure-Fire Ways to Break In to Game Audio
· Payments, Contracts, and Negotiations
· Bands and Recording Artists
· Developer Resources
· Adding the Last Layer of Polish
· Epilogue: How to Get Even More Out of This eBook

 

Additional Information

Title | "Game Audio 101: Mobile | Write Music For Smartphone Apps"

Author |Ben Long (Click for Bio)

Pages | 49 (Full 8.5x11 Pages)

Words |16,902

Delivery Format | Adobe PDF

Last Update | May, 2011 (V1.1)

Game Audio 101: Mobile | Write music for Smartphone Apps

Quick Overview

StarCareer Title: Smartphone Music Composer

StarCareer Description: Write music for Smartphone Apps. Almost all Smartphone Apps include music and this is the time to get in on the action.

StarEarning Range: This is new territory and the sky is the limit. The amount of money you can earn depends on the budget for the application and how much of it you can negotiate for yourself. Many apps have large budgets and music is a critical factor. You may also be able to negotiate a percentage of the sale of each app. This book explains the various types of deals.

 

Program Details

Sell Music


Introduction – Write music for Smartphone Apps


Almost all Smartphone applications (apps) have music that scores the experience of using the app. This includes game apps as well as apps for productivity, social networking, lifestyle, reference, travel, sports, navigation, health& fitness, news, finance, photography, business, education, weather, medical and more. The point is, there are lots of apps in various categories and almost all of them use music. App developers need music for these apps. That is where you come in and why this book was created.


Case Studies


Angry Birds

Angry Birds
Downloaded over 400 million times, this game is now a household name with a loyal following. Ari Pulkkinen reveals how he created the music and sound design. Get the sonic story behind the #1 mobile game as well as creative tips from Ari.

 

Drumkit

Drumkit
Although not technically a game, Drumkit is a perfect example of how music apps share the same dev challenges as games. Drumkit is featured in iPod Touch commercials and Apple billboards worldwide. Shane V explains how it all came together.

Drumkit
The Harvest
One of best looking mobile games to date, this action RPG title has amazing sound to match. Get the inside story from LumaArcade and discover how they pushed the limits of Windows Phone 7 using XNA Games Studio 4.0 for adaptive audio.


Learn how to find and get paid for your work.


We’ll give you tips on where to look for work so you can start making money in this business right away. You’ll uncover the ways Smartphone App developers pay the composers that create music for their apps. Before you try and get work writing music for these Apps, you’ll need to know how to get paid. There are a few different deals that are common but one that is usually your best bet. Get the book and read our negotiating suggestions.

What is App music and is it different than regular original music?

 

 

App music has many facets and considerations. It is not as simple as writing any old song and using it in an app. For example, when playing a video game, the music can be heard hundreds of times in a continuous loop. You’ll learn how to make music that stands up to repeated plays. There is more to App music than just writing a song. Think of the menu screens for example. There is usually audio associated with clicking buttons and hovering over selections. There can be many layers and levels of available screens and choices from within an App that all need music. This book reviews the landscape and explains what to expect and how to work with App developers to deliver what they need.


App music formats. You’ll need to understand this!


Because Apps are often limited to 20mb, the music has to be prepared and exported in formats that will work within the mobile environment. You’ll learn how to prepare your music and what the various Smartphone audio formats are. An audio format that works for one App may not work for another. You’ll discover the format limitations and how to work within them. In almost all cases, mp3’s won’t work. Why? The book explains.



Writing and Mixing App Music


Because Apps play on tiny little speakers, your music needs to sound great both on headphones and on the stock speakers. You’ll get the inside scoop on how to best mix for this audio environment. We have developed a few tricks of the trade that will make your mixing job music easier. You need to know this stuff. One trick is to open up your mixing headphones and lie them open in front of you. Mix like that. The bass is almost all gone and the high end is thin. This is a close approximation to what a Smartphone’s speaker sounds like. There are more mixing tips in the book to help you along.


This is the ONLY book of its kind.


This book is a benefit to both App developers and App music composers alike. Many Smartphone App developers think of music as an afterthought to the Apps functions, however, the audio is often a critical part in the overall feel and success of an app. This book teaches both developers and composers everything you need to know to create great audio for any Smartphone App. It’s all here.


Get Motivated. Make it Happen


Most musicians and songwriters do NOT know about this business. Smartphone Apps are here to stay and so is the need for music to score them. The industry is still very, very new and opportunity is everywhere. This is a very low key industry and that is good news for you as the reader of this. It means now is still the time.

You’re reading this. You got this far. Take the next step and buy the book. It’s a small investment and one that has helped excite, breathe life into and change the reality of many people. Take a look at our Testimonials for reviews and feedback from lots of buyers.

We all spend thousands and thousands on gear, training, schooling and every other imaginable thing to get closer to success in the music business. This opportunity is sitting in your lap now and it’s much more likely to make great money for you than many other paths in the business of original music. It’s very hard to get to be a rock star. It’s much easier to get your music placed in a Smartphone App and get paid very well for it.

 

Take control of your music career.

Get excited.

Get started.

 

Buy The Book Now

 

Pricing

Game Audio 101: Mobile | Write Music For Smartphone Apps

$40.00

(Adobe PDF File - Download)



 

Testimonials

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Jonathan Hillman

Jonathan Hillman (Fort Collins, CO)

Product Review: Write Music For Smartphone Apps


"Full of real-world examples and practical advice.

I've not found a better resource to quickly get oriented and headed in the right direction with music and sound for mobile games"

Jonathan Hillman (Composer)

www.jonhillman.com

 
John Battagline

John Battagline (Columbus, OH)

Product Review: Write Music For Smartphone Apps

 

"A whole new ball game!

From technical/creative insight to business tips, it's all here. Whether you're a composer, sound designer or developer, this book delivers the goods."

John Battagline (Game Developer)

www.247mahjong.com

 
Aaron Marks

Aaron Marks (San Diego, CA)

Product Review: Write Music For Smartphone Apps

 

"A definite must read!!!

For anyone interested in doing sound for mobile games, The Insiders Guide to Music and Sound for Mobile Games is a definite must read!! The variety of mobile platforms pose an interesting challenge to content creators and this really makes sense out of the madness.  The subject matter is highly relevant, current and full of insights from both Ben and other successful mobile audio creators and I enthusiastically recommend it!”


Aaron Marks
Author - 'The Complete Guide to Game Audio', Co-Author - 'Game Audio Development', Audio Production Instructor - 'The Art Institute of California', Composer/Sound Designer - On Your Mark Music Productions
www.onyourmarkmusic.com

HeartView More Testimonials

 

About The Author

Ben Long

Ben Long
Ben Long is a multi-instrumentalist, composer and sound designer. His music and sound work have become a key element in today's smartphone apps which entertain millions monthly. Ben is featured in four game design textbooks and his articles can be found in Recording Magazine and Develop. In addition to studio work, he is a frequent guest speaker at industry events including SXSW Interactive and GDC China.

 

About wiriting this book:

"I basically wanted to reveal what works and what doesn’t in mobile game development. This is the first book of its kind and helps anyone trying to design a mobile game. An increasing number of mobile game developers don’t have access to a game audio professional or even a ‘sound guy’ which forces them to develop audio on their own. My goal with this book is to help them while guiding composers and sound designers through creative, technical and career challenges."