There are many opportunities in the live music industry. To leverage these opportunities, professionals must be prepared with the right skills, knowledge, and strategies.
Acquiring the basics and details of the business of live concert and event production will prepare you to work independently or as a team member in producing concerts and shows in both for-profit and non-profit settings.
Specifically, the artistry and business of producing concerts demands techniques and expertise relevant to project management, programming, budgeting, directing, personnel, marketing (especially social media), performing, music direction, promotions, stage movement, lighting, and art direction; some knowledge of experiential communications and branding will also be useful.
Special consideration should be given to marketing, talent procurement, venue selection, sound/lights, backline, ticketing, security, sponsorships, and all logistical, regulatory, legal, artistic, and business aspects. I won’t be able to cover everything, but I have a framework I’ve used in my own role as a live music producer.
Keep in mind that the audience experience must always stay front and center every step of the way. The audience wants to have fun and enjoy the music. The performers also want to relax and enjoy their performance. As a producer, you get to make this happen.