Question 1

What is the single biggest suggestion you would give to someone wanting to get into this career?

Chris Rickwood · Accepted Answer

“Stop reading this and go create something.”

Question 2

What’s the #1 mistake people make when trying to get into this career?

Chris Rickwood · Accepted Answer

“Acting desperate to get that first job. This is a tough, competitive business. You will find success if you are persistent and patient, but it doesn’t happen overnight. Enjoy the moment right now that you have a plan and you are executing it.”

Question 3

What is the question people should ask about this career but rarely do?

Chris Rickwood · Accepted Answer

“Is it fun?
“It is extremely fun and rewarding, but I think there is a certain amount of romanticizing when it comes to this job. It is highly stressful hard work to be creative on a daily basis under the demands of very quick deadlines.”

Question 4

What is one thing I should have asked which I didn’t?

Chris Rickwood · Accepted Answer

“What is the biggest challenge you face daily?
“Staying fresh and original. After doing this job for many years you tend to use your favorite tricks and techniques to get the job done. Sometimes this is necessary, but if you don’t watch out you’ll slowly take the creativity out of your work and just start cranking out widgets. We’re artists, not manufacturers. Fight the urge to make this job easy.”

Question 5

If you could describe in one word what makes you successful, what would it be?

Chris Rickwood · Accepted Answer

“Inventive.”

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