What do you want to become?
Alternate Career Titles:
VJ, Video Jock
Career Overview: Video Jockeys create video content and curate video playlists for concert performances, DJ nights, and live events.
Career Salary Range: $25,000 to $250,000+
Become a Video Jockey
For many people, the term Video Jockey may initially conjure up memories of the ‘90s, when VJs hosted music video shows on MTV and VH1. These days, however, the term is used much more often to describe someone who creates videos and/or curates video playlists for live music events. Mamiko Kushida, a New York City-based VJ, says “I spend a lot of time making video content to play at shows when I am not doing visuals [at events]. For example, I was asked to make video content for American pop star Ian Erix’s UK tour. The video was thirty minutes, which took a whole month to complete.” Clearly, a lot of behind-the-scenes work goes into creating even the very short videos broadcast on stage at concert tours.
She adds, “Though the VJ culture is garnering a reputation as a culture of its own, it has been a practice for many visual artists over the past decade or two — especially those who explore video as a medium — and these include Video Artists, Animators, and Motion Graphic Designers. Although the roots of VJing are set deep within club culture, active and successful VJs are taking it out of the clubs and exploring VJing as a part of performance, such as for concerts, fashion shows, theatre, etc.”
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For a VJ, career advancement means performing and creating videos for more well-known artists who may have a bigger budget and the ability to book them on more dates. In turn, their reputation will increase and they’ll be able to charge more for their work. “not everyone does that nowadays because everyone wants to be famous and be on reality TV or whatever.”
Education & Training
A VJ doesn’t necessarily need a college degree if they are able to take classes or teach themselves the essential skills for the work. However, many do come from an academic film, graphic design, or arts background. In terms of the education required to be a VJ, Kushida says “I recommend Visual Art, Computer Graphics (Graphic Design, Motion Graphics, Animation), plus having knowledge of a wide range of music, from Classic to Electronic Dance Music.”
Experience & Skills
People skills are important for a VJ. Obviously, video making skills are also essential. Kushida suggests, “You should be good at working with clients. I used to work as a Graphic Designer at an advertising company. It helped me to understand clients’ needs. VJs are also for clients (musicians). You have to know what the musicians and audience want at shows.”
To be successful as a VJ, Kushida advises “you should be creative, curious, flexible, and have a good creative vision. Be physically fit; as a VJ I often work all night.” Due to the nature of their work, VJs must also have a deep passion for music and entertaining and be able to get along with all the different types of people involved in putting on the performance.
About the work lifestyle of a VJ, Kushida says, “It’s very random. I sometimes wake up at 5:00 am to go to set up the stage for the daytime shows. On the other hand, I work from 9 pm to 6 am for DJ events at night clubs.”
VJs work whenever bands or DJs have shows so nights and weekends are always busy. During the day, VJs catch up on sleep or work on making videos or creating video playlists. “It’s hard work so I just try to relax right before my VJ gigs,” Kushida says about how she uses her downtime.
Landing a VJing gig is a similar process to booking work as a Club DJ or band. It’s important to have samples of your work available, in this case, meaning a website with performance videos. Those just starting off in their careers can find opportunities by reaching out to up-and-coming bands, DJ nights, or other nightlife events.
The amount of income a VJ can earn varies widely and depends on the VJ, the artist he or she is working with, and what they want for their show. Kushida says, “I have set fees, but I normally discuss my fee with my clients.”
Unions, Groups, Social Media, and Associations
“Even though I have been VJing for eleven years,” Kushida says, regarding professional groups or online resources, “VJing is still an untouched field. It’s difficult to find those organizations.” She adds, “I currently have VJ workshops for high school students. I wish more professional VJs worked with young people who want to be VJs.”
- “Try to make video content for music that you like: not only one or two videos, but as many as you can.
- Try to collaborate any chance you get with your musician friends.”
- Reach out to friends or acquaintances in bands to see if they’d be interested in having you VJ one of their shows.
What is the single biggest suggestion you would give to someone wanting to get into this career?
“When you go to your favorite musicians’ concerts and live shows, you might not pay much attention to the visuals on the stage during the show. Once you focus more on the visuals and projections you will realize how much life they give to the music and event.”
What’s the #1 mistake people make when trying to get into this career?
“VJs are not experimental artists. We work for musicians and the audience. Some VJs are not in sync with the music. Of course, you can make and play what you like, but you always have to think what your clients want.
For example, I’ve seen a VJ duo who are special effects people bring loads of cool cameras and effects controllers but [they have] very limited visual content; after seeing them VJ on five separate occasions their ‘visual show’ felt boring and empty. Also, VJs are not about having expensive equipment. The most important thing for VJs is creativity.”
What is the question people should ask about this career but rarely do?
“It’s sad most people don’t even know what a VJ is. VJs might be just background at shows. We are not the main performance at the show. But I want more people to be aware VJs are always trying to be a great addition to the show and try our best to boost it.”
What is one thing I should have asked which I didn’t?
“As I mentioned, being a professional VJ is not an easy thing. Nobody knows how hard VJs work for the shows. But your clients (musicians) will really appreciate what you are doing when the shows finish successfully. You will [feel] blessed with your job!”
If you could describe in one word what makes you successful, what would it be?
“Music. This doesn’t mean you need to be a musician. Remember, VJs are working for the music and the audience. VJs are nothing without music!”
Mamiko Kushida is known as VJ Mamiko Kushida. She has been VJing for eleven years. She has VJed at Radio City Music Hall (NY), Tower Theater (Philadelphia), Paley Center for Media (NY), and Queens Theater (NY), to name just a few. The Japanese Post Punk band ZZZ’s official music video “dystopia,” directed by Mamiko, was nominated for the Berlin Music Video Awards 2015 in Germany. She was nominated for Best Visual Artist at the Brooklyn Nightlife Awards 2014 in NY. She has done live visuals work for Easy Mo Bee and Frankie Knuckles, and opened for New Order with the band ZRGT.