Professional writers know that the most powerful writing is true. That observation is borne out by decades of songwriters who have success when they are authentic and failure when they’re disingenuous. In art, power comes from authenticity. How many bands flamed out because they tried to write what’s popular?
This is a thread which runs all the way through the business — from writing, to marketing, to performance. At every level, if you’re fake, people can tell.
And these days, musicians are in charge of much more than their performance on stage. Modern fans demand access to performers on social media at all hours, and they can sniff out inauthentic accounts right away.
You’re in charge of your marketing now, and with the power to choose how to present yourself comes the ready answer to just be yourself.
Authenticity is about being genuine, not fake. About sharing what you really think, not what you expect will get lots of likes. Everyone is tired of the false positivity, self-promotion, and obvious pandering on social media. When an artist speaks their mind — like Nicki Minaj on Twitter over her VMAs snub — the response can be incredible.
Authenticity does not mean you must share it all. You’re under no obligation to write about or share every detail of your life. But it does mean that 100% of what you share is genuine, especially when that requires courage.