Field Merchandiser

Date: November 5, 2014
Reads: 9,142

Career Overview

Distributes merchandise and promotional materials to retailers and wholesale departments.

Alternate Titles

Merchandising Representative, Field Representative

Avg. Salary


Salary Range


Start Here:

What are you most interested in? arrow pointing down

Get Started
Music therapist playing guitar with small children

Music Therapy Degree Programs: How to Choose the Best School

Blonde female student at one of the best music schools in America

Best Music Schools 2021: What Colleges Have the Best Music Programs?

Male and female friends starting a record label at home

How to Start a Record Label: Advice for Independent Record Labels

Black male and female musician working on an EPK

What We Mean When We Talk About EPKs: What Is In an EPK?

Woman looking through her vinyl records

The 3 Major Record Labels & Their Role in the Music Industry

Music degree students at study hall

Music Degrees: The Different Types of College Music Majors Explained

Red-haired woman listening to music on her phone

Best Music Distribution Options to Get Songs on Amazon & Apple Music

Drummer and keyboard player in rehearsal space

How To Make Music: Starting From Scratch for the Complete Beginner

Musician with notepad hanging out with guitar player

How Music Publishing Works with ASCAP & BMI to Get Artists Paid

Music producer in studio

Music Production: How to Produce Music & Become a Music Producer

Young Black woman writing a song on her guitar

10 Songwriting Tips for Beginners Who Want to Know How to Write a Song

Pink-haired female musician using her laptop outdoors

Music Promotion: Best Music Marketing Options to Promote Your Music

Bandmates hanging out in the practice space

How to Promote Your Music: Music Marketing to Get Your Music Heard

Musician in leather jacket playing guitar

What Is Music Theory? Why Learning How to Read Music Matters

Online music school student at home with guitar and laptop

The 7 Best Online Music Schools (And How Online Music Degrees Work)

Young black male producer using soundboard at a music production school

The Best Music Production Schools in the US

Woman listening to Spotify on her phone outdoors

How to Get Your Music on Spotify & Make Spotify for Artists Work for You

Male singer/guitar player singing at recording studio

Can Anyone Learn to Sing? With the Right Mindset, 98.5% of People Can

Artist manager with musicians in recording studio

Artist Management: How Music Managers Help with Artist Growth

Woman playing guitar in her room

4 Song Structure Types to Know & When to Use Them in Your Songwriting

Career Description

The Field Merchandiser works in a variety of record company departments, including merchandising, marketing, sales, and promotions, depending on how the company is set up. His or her major responsibility involves visiting record stores and record departments of retail stores, distributing promo displays, posters, and merchandising aids.

Displays might include posters, window displays, CD holders, pictures, CD covers, T-shirts, buttons, bumper stickers, and more. In terms of setting up the displays, this might be done by the Field Merchandiser, or the responsibility may be given to the Record Store Manager, with the Field Merchandiser giving advice on what kind of setup would be most effective.

Because of the vast amount of music stores, the Field Merchandiser does quite a bit of traveling. Staff meetings also take up part of the Field Merchandiser’s day, where topics of conversations include new promotions and merchandise. They might also discuss which retailers are effectively using displays, and which ones are not.

It is also important that the Field Merchandiser check store inventory. If the supply is low, the Field Merchandiser would contact the Record Label Salesperson or Marketing & Sales Manager responsible for that area.


On average, Field Merchandisers earn approximately $29,600 annually. The salary range for Field Merchandisers runs from $22,000 to $43,000.

These earnings depend on their responsibilities and the size and location of the label.

Let us know which career you are most interested in. Start hereStart here

Career Path

To move up the career path, a Field Merchandiser may look at work within the marketing department. They might also consider becoming a Merchandising Coordinator, a Record Label Sales Rep, or a Sales Manager, etc.

Because of the many markets, prospects for the Field Merchandiser are pretty fair.

  • A job in a record store in a large market will provide a great opportunity to meet with Field Merchandisers, Salespeople, and people in Promotions. This provides the chance to ask questions and build connections with those already in the business.
  • If you do find a position within a record store, ask your Manager to reach out on your behalf to their Field Merchandiser contact at each record label.
  • Always consider becoming an Intern in the marketing or merchandising department of a record company in order to get your foot in the door.
  • Send your résumé and cover letter to the Personnel Director so they’ll have your information on file.

Experience & Skills

While it is not necessary, it is a good idea for an individual to have some sales experience prior to taking the job. Someone who is easy to get along with, who can establish a good rapport, and who is articulate should flourish as a Field Merchandiser. A good knowledge of the music and/or record industry is necessary.

Education & Training

Small labels may only require a high school diploma for their Field Merchandisers, but larger record companies prefer or require a college or degree (see our list of music schools here). Useful majors that will help prepare an individual for a job as a Field Merchandiser might include advertising, marketing, or communications. There are also a number of colleges offering music merchandising or music business degrees.

Additional Resources

Field Merchandisers can belong to the National Association of Recording Merchandisers (NARM), which is an organization that represents those in the recorded music industry. Regular membership is open to record stores, distributors, Rack Jobbers, etc., while associate membership is open to others in the industry.

  1. 1Multiple. "Field Merchandiser Salaries in United States". Glassdoor. published: Oct 29, 2019. retrieved on: Dec 17, 2019
Site Search
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.