While it might seem very corporate and as if it would be an expensive, complicated endeavor, advertising on social media can actually be incredibly cheap, easy, fast, and effective.
Companies like Twitter and Facebook make their money off of advertising, and while those firms definitely do bring in bigger bucks from enormous conglomerates and multinationals, they are more than willing and ready to take statistically insignificant sums of money from everybody and anybody with a few bucks to spare.
Advertising on Twitter is perhaps the best option and a great way to experiment with the format. The platform has a web page dedicated solely to helping people set up their own small campaigns, where creating a focused project only takes a few minutes.
After identifying what you are looking to get out of this launch, the site allows you to set a daily max when it comes to how much you’re willing to spend, and you can also cap your entire campaign at a certain dollar figure. These can be tiny sums, so why not try throwing $5 into Twitter ads and seeing what comes of it sometime?
Facebook advertising is also essentially as easy, and I can say from experience it can be a highly effective tool, especially for musicians on a budget. I have personally worked with musicians who I was able to persuade to invest some cash into ads on Facebook, and we were all extremely happy with the outcome. The platform allows everyone to customize who sees the ads with some incredible accuracy, which makes it worth the investment, no matter how small or large.