Question 1

What is the single biggest suggestion you would give to someone wanting to get into this career?

Lesley Zimmerman · Accepted Answer

“Don’t be boring, and be tenacious. Writing samples are impressive to me personally, but not a deal breaker. Also, Google the person you’re contacting [and] comment about something cool they’ve done in their career.”

Question 2

What’s the #1 mistake people make when trying to get into this career?

Lesley Zimmerman · Accepted Answer

“Not knowing what they don’t know. Not asking the right questions. Being a clockwatcher.”

Question 3

What is the question people should ask about this career but rarely do?

Lesley Zimmerman · Accepted Answer

“What does it take to garner one good piece?
“Come up with an innovative, creative pitch. Then ask yourself what outlets are appropriate for the artist. Really vet these outlets. It’s not good to contact a strictly hip-hop outlet for an alternative rock band. What is the desired coverage? Be realistic. Then contact Editors, staff, and freelancers for each outlet. 
“Try to make your pitch so interesting that they want to listen to the music and consider coverage. Then, once you get the commitment, you need to make sure the press outlet gets everything they need, that the interview happens when it’s supposed to, and the piece runs when it’s supposed to. Finally, be sure to send the client that piece before they see it themselves.”

Question 4

What is one thing I should have asked which I didn’t?

Lesley Zimmerman · Accepted Answer

“Why do people think you can get them a record deal? Kidding!”

Question 5

If you could describe in one word what makes you successful, what would it be?

Lesley Zimmerman · Accepted Answer

“Love of music, creative placement and good writing skills.”

Question 6

Extra Credit: The Beatles or Rolling Stones?

Lesley Zimmerman · Accepted Answer

“Both!”

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