This is the first option many people think of and it can be one of the most effective so I think it deserves to be ranked first. Reaching out to the media is tricky, time-intensive, and it doesn’t always play out how you’d like, but if things go well — even if you only end up getting a fraction of what you were looking for when you first started pitching — it will likely have been worth the effort.
Before you reach out to Bloggers, Journalists, Podcasters and the like, do your research! These people receive hundreds of messages a day from Managers, Publicists, record label staff and artists themselves begging for even a moment of attention (if not also a write-up) so you’re going to need to do this right.
If you send someone an unprofessional, rude, incomplete, tired, or simply uninteresting email the chances you’ll get what you want out of the interaction (the chances you’ll get anything out of the interaction at all, to be honest), aren’t great.
Don’t just start sending messages or reaching out to people via social without thinking, writing, rewriting, and potentially even having someone edit what you’ve done. Think of a strategy, of a hook, and of what makes you, your music, and your story, so special.
Everyone wants to believe their new song is great enough to be written about on its own, but there’s a lot of awesome music right now, and you’ll want something else that will help you stand out from the crowd.
Do this right, and you could start to see your profile rise and your music gain traction. Do this wrong and you will likely ruin relationships with important tastemakers who won’t want to hear from you again, even if you’re the best thing to come along in years.