Sync licensing is when you allow someone to use your song in a TV commercial, show, movie, video game, or other visual media. You’re then paid a sync fee in exchange.
The songwriting and publishing rights stay with you unless you co-wrote the song or signed a publishing deal. So the licensor — the person using your song in visual media — doesn’t own your song. You’re just allowing them to use your song in exchange for payment.
Before you start licensing out your music, you need to register the songs with a Publishing Rights Organization (PRO), like BMI, ASCAP, and SESAC. After your song is written, recorded, mixed, and mastered, you’ll want to register it with a PRO. Not only is this proof that you wrote it, but it’s also a way for your PRO to collect royalties for you.
When your song is licensed, it may generate royalties.
Your song will generate royalties from sync licensing when it’s played in a TV show or commercial.
If you’ve written and recorded the song yourself, you own 100% of the copyrights. The copyright (and subsequently the royalties) is split into two halves: the songwriting half and the Publisher’s half1.
The Publisher’s share is the thing you can transfer to other parties, whether on an exclusive or non-exclusive basis.
But with sync licensing, the biggest payout is typically the sync fee.
Do you have to license your music?
No, you don’t have to license your music. When you license your music, you’re giving a third party permission to pair your song with moving images, like a TV show, commercial, movie, or video game. If you own the rights to your music, you are free to license your music to whom you want, or not license your music at all.