What is the single biggest suggestion you would give to someone wanting to get into this career?

“To read and re-read this interview — ha!”

What’s the #1 mistake people make when trying to get into this career?

“Thinking they have learned all there is to know about songplugging or the music industry. After twenty-five years in the business, I still have a lot to learn.”

What is the question people should ask about this career but rarely do?

“What is the usual success rate for a Song Plugger? Total number of pitches versus number of ‘passes’ (or ‘no-responds’) versus number of cuts/placements? Answer: I will tell you that the success rate in comparison to total number of pitches is very low. But even a few big cuts can go a long way towards sustaining a long and profitable career. And the more you pitch and the smarter you pitch—success is likely to follow.”

What is one thing I should have asked which I didn’t?

“What did you REALLY want to be when you grew up? Answer: First, a Fireman (age 5), much later a Rock Star…then finally, exactly what I am doing today!”

If you could describe in one word what makes you successful, what would it be?

“If I can use three short words, I will quote the title of Tim McGraw’s latest hit “Humble and Kind.” Thanks very much for interviewing me!”

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