Question 1

What is the single biggest suggestion you would give to someone wanting to get into this career?

Andrea Faulk · Accepted Answer

“Intern at a PR company or record label. This gives you the knowledge of how things are run, experience, and even the recommendations for future employment. I have seen more and more music companies recommend their best Interns for positions at other companies.”

Question 2

What’s the #1 mistake people make when trying to get into this career?

Andrea Faulk · Accepted Answer

“People make the mistake of thinking if they land a job in PR working with an artist they admire, this will ensure they will get close to the artist. Many times you will work with artists and those relationships will develop, but that shouldn’t be why you apply for a job.”

Question 3

What is the question people should ask about this career but rarely do?

Andrea Faulk · Accepted Answer

“Why would an artist who already has a Publicist need a Tour Publicist?
“Most people just figure the national Publicist can also pitch the daily or weekly papers. If an artist announces an intense fifty date tour, a Tour Publicist can focus on the tour dates, allowing the national Publicist to focus on the bigger picture for the artist.”

Question 4

What is one thing I should have asked which I didn’t?

Andrea Faulk · Accepted Answer

“Do you travel with the artist?
“When I first got into PR I really thought that a Tour Publicist would be going on tour with the artists to help out with the press. I learned quickly that’s only with major superstars and may be an outdated concept with today’s technology. One exception to this rule is that major festivals do need their Publicists on-site.”

Question 5

If you could describe in one word what makes you successful, what would it be?

Andrea Faulk · Accepted Answer

“Efficient. The music industry is a big, fast, ever-changing world. With PR, we have to change or lose relevancy. Sometimes the same local magazines, blogs and even local TV shows won’t be there the next time I come around to pitch an artist. We have to be on it.”

Question 6

Extra Credit: The Beatles or Rolling Stones?

Andrea Faulk · Accepted Answer

“Definitely the Stones!”

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