Defining exactly what an Artist Manager does is…not easy to do. In fact, there are countless ways to write it down, and it’s likely that if you asked 10 different Artist Managers what they do, they would have just as many answers.
At its most basic, an Artist Manager represents the interests of their client: a Singer or band. They may work with one act or several. They may operate solo out of their bedroom, or they could be signed to a major management company, of which there are several.
Why do artists need a Manager?
A Manager is like the CEO of a company and the artist’s most vocal advocate. They help run every aspect of an artist’s business life and are the liaison between the artist and everyone else. Managers can help put together the right team for an artist and oversee it. They wear many hats, have to multi-task, and be extremely organized.