One misconception is that somehow having the “right” Manager is a key to certain success. It’s true some Managers can get you noticed quickly by labels or Booking Agents, get you on tours, television, or into the studio to produce an album. But a Manager won’t likely improve the sound of your music or make you a hit with fans.
You need to be ready musically to take on a Manager, and Managers tend to seek out musicians with perceived high talent, ability, and potential for success. If the Manager can’t believe in your music and imagine your future success, they wouldn’t want to invest the time and energy into managing you in the first place.
What will make a top-level Manager notice you is your fan base and momentum. This means you may need to be self-managed at the outset of your performing career. I usually recommend this to new artists, since it’s effective and humbling as a way to learn what it takes to manage your music career.
Armed with this experience and knowledge, you will be in a better position to find a Manager, and understand what kind of Manager will be the best fit for you. If you are looking for a top-level established management team to take you on, you had better be prepared to convince them your success is imminent and inevitable.
In the end, it isn’t likely a top level Manager will show an interest in a band or artist just starting out, let alone have time to listen to your music or watch your videos. After all, they are inundated with prospects vying for their time.
If you really do feel you are ready for the big time, there’s no harm in approaching an established management company. Networking in the industry is the way to find out who these companies are and how to reach them.
Some of them only accept submissions from qualified Entertainment Attorneys. Regardless, you should have a good Attorney before approaching any management companies or Managers. You should also have developed a fan base and social media following.