What do you want to become?
Alternate Career Titles:
Student Representative, Label Representative, College Representative, Campus Rep
Career Overview: Promote albums, merchandise, and events in and/or around the college campus.
Career Salary Range: $2,000 to $7,000+
Become a Campus Representative
A Campus Representative is a student who is hired to set up promotional displays or hand out flyers at the campus bookstore, student union, or local record store. They may work for little to no pay, setting up merchandising booths, and selling artist T-shirts, stickers, buttons, pins and posters at events. They might also set up a point-of-purchase display, which contains CDs, videos, and other pieces of merchandise at record stores or events.
The Campus Rep may also be responsible for checking stores for CD inventory, making sure albums are in stock, and if not, then notifying the label’s distribution department. The Rep can also let the label know if it seems CDs aren’t selling, maybe signaling the need for a harder marketing or promotion push.
Depending on the label, the Campus Rep may also have other duties like interviewing campus students to get a feel for how they view the label’s acts, etc. To promote the show, they may even hang posters or flyers around campus.
If need be, he or she may set up interviews between media personalities and acts when a label’s Artist is in town for a concert. The rep might also even interview the act themselves to run in the campus or local paper, or even on a radio station.
Like an Intern, the Campus Rep is someone who is looking to get some experience while still in school. And, again, like the Music Intern, a Campus Rep has a shot at landing a job with the record label (see our list of record company contacts here) once their Rep position runs its course.
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Campus Representatives may work without pay, and if they are getting paid, it isn’t very much, ranging from $2,000 and $7,000 or more per year. Sometimes, if the Rep is not getting paid, they are usually given free albums, T-shirts, posters, and/or concert tickets. Pay is usually not the reason students pursue a position as a Campus Rep. Rather, they are hoping the Campus Rep position leads to a position with the record company down the road.
While a Campus Rep position is not easily attainable, it is possible. A determined student can also try to create a Campus Rep position with any record company that does not currently employ a Campus Rep.
Like successful Music Interns, Campus Reps can expect improved advancement prospects. From a Campus Rep position, the individual could probably move on and get started in any record company department. The tough part is breaking into the industry, but once an individual is in and shows they are intelligent and eager, it is easier to move up the career ladder.
Education and Training
It is mandatory that a Campus Rep be enrolled in a college or university during the time they are working in this role. College majors in music, business, communications, journalism, finance, or music merchandising would all be useful majors to prepare an individual for a position in the record company.
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Experience, Skills, and Personality
Intelligent, driven, and willing students usually make the best Campus Representatives. They must also really want to break into the industry in order to take on a possibly unpaid position as Campus Rep. Basic industry and music business knowledge is useful, and an ability to work without direct day-to-day supervision is required.
Unions and Associations
Students interested in the music business often belong to the student union or activity board of the college, work on school concert committees or at college radio stations, and might represent the school at the National Association for Campus Activities (NACA). This organization works to help all parties involved in booking concerts on campuses.
Suggestions for Getting Started
- Check up on Campus Rep positions at the record company you are interested in. Make sure to always follow up on your resume and cover letter.
- You can always contact the public relations department or the Personnel Director if the record company you are interested in does not have a college department.
- If for whatever reason the label does not currently employ a Campus Rep position, still reach out in an attempt to set up an informational interview, etc.