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Record Industry Careers

From finding and signing new artists to promoting today's biggest acts, as part of the Record Industry, you're responsible for creating showbiz magic.
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Record Producers working in a music studio

Record Producer

 Record Producers guide the production of a record by coaching the musicians, advising in pre-production sessions, and directing the in-studio recording and production process. Learn More Avg. Salary: $68,168 Salary Range: $41K - $105K Alt Titles: Producer, Music Producer, Recording Producer
Director of A&R wearing headphones

Director of A&R

 The Director of A&R finds new artists, matches them with musical collaborators, and oversees the musical direction of the label. Learn More Avg. Salary: $124,377 Salary Range: $90K-$150K Alt Titles: A&R Director, A&R Manager, A&R Executive, A&R
Music Publisher listening to music through headphones in her office

Music Publisher

 Signs Songwriters to write demos, then pitches these demos to artists and labels as possible cuts on their records. They also pitch recordings for use in film, TV, and commercials. Learn More Avg. Salary: $53,965 Salary Range: $45K-$63K Alt Titles: Publisher
A&R coordinator holding headphones

A&R Coordinator

 A&R Coordinators find fresh talent for a label and oversee the completion of new albums. Learn More Avg. Salary: $43,118 Salary Range: $36K-$68K Alt Titles: A&R Representative, A&R Rep, A&R Staffer
Two social media managers looking at their laptops

Social Media Manager

 Social Media Managers write and schedule content for an artist or music company’s social pages. They also interact with fans and provide customer service on the social sites they manage. Learn More Avg. Salary: $53,915 Salary Range: $36K - $79K Alt Titles: Community Manager
Album Cover Designer sketching art on a notepad

Album Cover Designer

 Album Cover Designers create cover art and layout for LPs and CDs based off an artist or label’s design ideas. Learn More Avg. Salary: $45,677 Salary Range: $33K-$66K Alt Titles: Record Designer, Cover Artist/Illustrator, Graphic Artist
Promotion manager talking on the phone with a contact

Promotion Manager

 Promotion Managers serve as the head of the radio promotions department and are in charge of netting radio airplay for the label’s artists. Learn More Avg. Salary: $78,787 Salary Range: $53K - $115K Alt Titles: Radio Promotion Manager, Record Promoter, Radio Promoter, Director of Radio Promotions
General manager of a record label concentrating with male coworker in background

General Manager

 General Managers are the decisionmakers at a label, overseeing aspects of an album’s creation such as marketing, budgeting, distribution, and promotional shoots. Learn More Avg. Salary: $73,343 Salary Range: $45K-$122K Alt Titles: GM, Label Manager
Young Field Merchandiser with headphones in music store

Field Merchandiser

 Distributes merchandise and promotional materials to retailers and wholesale departments. Learn More Avg. Salary: $29,649 Salary Range: $22K-$43K Alt Titles: Merchandising Representative, Field Representative
Campus representative with students on campus

Campus Representative

 Promotes a label’s artists through social media, online marketing campaigns, and organizing campus-area events. Learn More Avg. Salary: $26,827 Salary Range: $23K-$34K Alt Titles: College Marketing Representative, College Representative, Campus Rep
Marketing Coordinator reading the screen of her desktop computer

Marketing Coordinator

 A Marketing Coordinator handles tour, retail, and digital marketing opportunities for a record label and its artists. Learn More Avg. Salary: $50,886 Salary Range: $38K-$67K Alt Titles: Marketing & Promotions Coordinator
Tattooed staff publicist working on her laptop in large, modern office space

Staff Publicist

 Works to make sure artists and record labels are represented positively to the general public. Also arranges press kits, campaigns, and more. Learn More Salary Range: $25,000 to $200,000+ Alt Titles: Press Agent, Flack Agent
Music Marketing Representative works on his laptop on the patio of his office space

Music Marketing Representative

 Implements surveys for specific market analysis, and briefs radio stations and trade magazines on record sales. Learn More Avg. Salary: $50,207 Salary Range: $36K-$106K Alt Titles: Marketing Rep, Marketer, Marketing Staffer
Stylish female Director of Publicity drinking coffee at her desk

Director of Publicity

 Oversees the Publicity Department at record labels and is responsible for formulating and managing publicity campaigns. Learn More Avg. Salary: $68,148 Salary Range: $61K-$126K Alt Titles: PR Director, Publicity Director, Director of Publicity and Press Relations
Tour publicist closing a deal on the phone in her office

Tour Publicist

 Tour Publicists work to secure regional interviews, show previews and concert reviews for every stop on an artist’s tour. Learn More Avg. Salary: $47,139 Salary Range: $35K - $64K Alt Titles: Publicist
A&R Administrator sitting at desk with headphones around his neck

A&R Administrator

 Negotiates terms to secure rights to songs, masters tracks, delivers songs to DSPs, and ensures projects are under budget. Learn More Avg. Salary: $37,830 Salary Range: $33K - $45K Alt Titles: A&R Administration Representative
Consumer Researcher reporting results to staff in a boardroom

Consumer Researcher

 Surveys consumer methods of purchasing, while analyzing and formulating consumer purchasing strategies. Learn More Avg. Salary: $61,857 Salary Range: $40K-$101K Alt Titles: Market Analyst, Market Researcher
Two Website Marketing Managers look at a computer and iPad in the office

Website Marketing Manager

 Establishes a presence on the internet, markets and promotes the label and its artists, maintains and develops web campaigns, creates partnerships on the web and maintains publicity and press. Learn More Avg. Salary: $75,794 Salary Range: $52K - $108K Alt Titles: Internet Marketing Director, Website Marketer, Internet Advertising Representative, Digital Marketing Manager
Artist Relations Development Rep hanging out with the musicians he represents in their rehearsal space

Artist Relations and Development Representative

 Artist Relations and Development Representatives work with artists to cultivate and develop their careers, both artistically and financially. Learn More Avg. Salary: $45,276 Salary Range: $29K-$75K Alt Titles: Artist Relations, Development Staffer, Artist Development Rep, Product Development
Record Industry Advertising Account Executive checking her phone in the conference room

Record Industry Advertising Account Executive

 Implements record label advertising campaigns. Learn More Avg. Salary: $45,779 Salary Range: $33K - $66K Alt Titles: Account Representative
Recording Artist Website Content Producer at work in his office

Recording Artist Website Content Producer

 Produces content for the record label and artist’s website, writes articles and updates site events. Learn More Avg. Salary: $68,168 Salary Range: $41K - $105K Alt Titles: Website Content Manager, Website Content Editor
Music web designer on his laptop with a dog

Music Web Designer

 Web Designers use their creative skills to design the look and feel of websites for record labels and artists. Learn More Avg. Salary: $55,810 Salary Range: $40K - $79K Alt Titles: Front End Developer, Web Developer, Web Admin, Webmaster
Record Company Salesperson looking at his computer

Record Company Salesperson

 Works to sell the label’s albums and merchandise. Learn More Avg. Salary: $43,234 Salary Range: $22K - $102K Alt Titles: Sales Representative, Sales Rep
Promotion Staffer on the phone in her office

Promotion Staffer

 Works to get radio airplay for a label’s artists and sets up any on-air performances or promotional giveaways. Learn More Salary Range: $27,000 to $65,000+ Alt Titles: Record Promoter, Radio Promoter
Regional Sales Manager on the phone and checking out sales figures at a cafe

Regional Sales Manager

 Oversees all aspects of marketing albums, including publicity and radio promotions. Also works with digital and physical distributors to ensure songs and albums are available for purchase. Learn More Avg. Salary: $92,221 Salary Range: $60K - $138K Alt Titles: Marketing Manager
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