First and foremost, you’ll need to have a detailed, well-written bio. If you’re just starting out and you don’t have much disposable income, you can write this yourself, but you’ll want to do some research into what makes a great band bio since this is something people actually do for a living. If you do have the cash, feel free to reach out to Music Journalists or Bio Writers to see if someone might be interested in putting yours together.
Your bio should be concise and to the point, but it should also tell those reading everything they may want to know about you.
Make sure it includes all of the following in a way that flows and works seamlessly:
- Who you are and where you’re from (this may be just one person or everyone in the band);
- How you first learned to play music;
- Your musical education;
- Your beginnings as a musical act;
- Big shows or festivals you’ve played;
- Artists you’ve opened for, played with, or collaborated with who others may know of
Also, be sure to include:
- Producers or Songwriters you’ve worked with, studios you’ve recorded at, or Mixers and Engineers who have been involved in your art;
- Other people’s songs you’ve written, produced, or remixed;
- Any major accomplishments, such as sales numbers, Billboard chart placements, brand sponsorships, awards, and so on, and;
- Anything else fun or interesting that separates you from other acts. Remember, a lot of media people will be reading these bios, so include items they may find unusual that they may want to include in write-ups.
It’s tough getting all this information into one piece, especially if you’re keeping your eye on the word count. I’d suggest writing two bios, one very short and to the point bio (perhaps only a paragraph or two) and one much longer bio that includes every detail and every item you could think to feature.
The former will be used much more often, and it’s something you can copy and paste into emails. The latter will probably stay inside your EPK, but it’s good to have on hand for Journalists and others who want to do a deep dive into who you are and what makes you special.
You should be prepared to update both of these versions of your bio semi-regularly, though you don’t need to spend a lot of time and effort rewriting the whole thing. Too many musicians hire someone to write their bios and then use this long after it’s no longer even factually correct. Anytime you have a new release, tour, or accolade that would interest someone, find a way to add it in.