People who didn’t set out to become musicians getting record deals is nothing new, though it never ceases to simply feel wrong on so many levels.
The music industry has a long history of signing anybody with some sort of fame or following to record deals and then pairing them with Producers and Songwriters who can help them crank out tracks and albums the masses will buy.
It doesn’t always work, but when it does, it can be highly lucrative, which means the business won’t quit this practice anytime soon.
For many years, it was all about Actors and Actresses turning to music, and while this still happens today (look at people like Ansel Elgort and Hailee Steinfeld if you need some reminders this is still taking place), many major labels have shifted focus.
They are now looking in other fields for potential talent interested in crossing over to the music charts.
Social media celebrities are a relatively new creation, but some have wasted no time in capitalizing on their online success in order to become popular musicians. While not many social stars have been able to claim major smashes, it’s only a matter of time before someone with hundreds of thousands of followers on Twitter or Instagram rockets up the charts and proves this type of success is possible.
Singer-songwriter Maggie Lindemann was a social celebrity before any of her music garnered real attention, but once she had a massive following, a label signed her, and the young artist’s single “Pretty Girl” made it into the top 10 in the U.K. and various European nations. Beloved duo Jack & Jack saw their first EP hit No. 12 in the U.S. thanks to their viral fame on Vine.
Cameron Dallas was recently signed by Columbia Records, and he may be the next act to make music one of his biggest money-making businesses…and this is to say nothing of people like Justin Bieber and Shawn Mendes, who got their start on social platforms, but who didn’t release music until they had the backing of a major label.
Becoming famous online certainly isn’t easy, but it is one strategy you can try out…and the bonus is even if you don’t collect millions of followers, you’ve still put in a lot of work that will pay off. When labels look at you as a potential act to sign, they will click on your social media profiles to see how many followers you have and how engaged they are.
Those running the show at major companies might not choose to give you a deal based solely on your following, but accruing a large audience certainly won’t hurt your chances.