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Public Relations & Advertising Careers

Public Relations & Advertising is one of the most fast-paced, exciting segments of the music industry. Learn how these pros use their creative and communicative skills to get artists in front of fans.
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Music Journalist writing a story on her desktop computer

Music Journalist

Music Journalists write music criticism and music news for print, online, and broadcast media. Learn More Avg. Salary: $40,662 Salary Range: $26K-$76K Alt Titles: Writer, Journalist, Reporter, Music Critic
Music Critic working outdoors on his laptop

Music Critic

Music Critics interview Musicians and review live performances and recorded albums for print or online media outlets. Learn More Avg. Salary: $52,608 Salary Range: $10K-$221K Alt Titles: Music Writer
Music publicist on the phone with the media in her office

Publicist

Creates press kits, writes press releases, and contacts media to secure coverage for artists and albums. Learn More Avg. Salary: $47,139 Salary Range: $35K - $64K Alt Titles: Press Agent, PR Person, Staff Publicist
Director of Public Relations drinking tea in front of laptop

Director of Public Relations

Coordinates press and promotions of orchestra, may handle advertising. Learn More Avg. Salary: $94,890 Salary Range: $62K-$138K Alt Titles: PR Director, Director of Press Relations, Publicity Director
Female music photographer taking shots at a festival

Music Photographer

A Music Photographer shoots live concerts, musician portraits and band promo photos. Learn More Avg. Salary: $44,452 Salary Range: $12K-$105K Alt Titles: Concert Photographer, House Photographer, Photographer
Music Blogger typing on her laptop

Music Blogger

A Music Blogger writes breaking music news stories to be posted on an online music blog. Learn More Avg. Salary: $32,802 Salary Range: $17K-$56K Alt Titles: Music Writer, Music Reporter, Contributor, Staff Writer
Tattooed staff publicist working on her laptop in large, modern office space

Staff Publicist

Works to make sure artists and record labels are represented positively to the general public. Also arranges press kits, campaigns, and more. Learn More Salary Range: $25,000 to $200,000+ Alt Titles: Press Agent, Flack Agent
Stylish female Director of Publicity drinking coffee at her desk

Director of Publicity

Oversees the Publicity Department at record labels and is responsible for formulating and managing publicity campaigns. Learn More Avg. Salary: $68,148 Salary Range: $61K-$126K Alt Titles: PR Director, Publicity Director, Director of Publicity and Press Relations
Tour publicist closing a deal on the phone in her office

Tour Publicist

Tour Publicists work to secure regional interviews, show previews and concert reviews for every stop on an artist’s tour. Learn More Avg. Salary: $47,139 Salary Range: $35K - $64K Alt Titles: Publicist
Public Relations Counselor on the phone in his office

Public Relations Counselor

Public Relations Counselors write press releases, pitch stories to media, and schedule and coordinate interviews. Learn More Avg. Salary: $54,679 Salary Range: $50K - $80K Alt Titles: P.R. Counselor, Publicist