How to Become a Director of Public Relations | Description
Start Here:

What are you most interested in? arrow pointing down

Get Started
songwriter playing a songmusic producer at work stationrock star performing on stagetour manager making phone callmusic teacher with studentmusic therapy session
songwriter playing a songmusic producer at work stationrock star performing on stagetour manager making phone callmusic teacher with studentmusic therapy session

Director of Public Relations

Date: November 8, 2014
Reads: 2,595

Career Overview

Coordinates press and promotions of orchestra, may handle advertising.

Alternate Titles

PR Director, Director of Press Relations, Publicity Director

Avg. Salary

$94,8901

Salary Range

$62K-$138K1

What Does a Director of Public Relations Do?

The Director of Public Relations is usually in charge of dealing with the press while handling the promotion of that orchestra and its many activities. The Director of Public Relations is responsible for making sure the surrounding community and members of the press are aware of any upcoming concerts that are being performed by the orchestra.

Special activities like educational activities and holiday shows are also planned by orchestras, and again, it is the PR Director’s job to inform the community of the events. The Director of Public Relations does this by distributing press releases and engaging in advertising. To find success with press releases, the PR Director must have a full and complete contact list.

To accomplish most tasks, the Director of Public Relations works with the development department. For example, when the Director of Development is trying to raise money through an annual fund-raising drive, the PR Director will usually create a story and then distribute it to their list of contacts.

Press parties and conferences, cocktail parties, and other functions are all under the umbrella of responsibilities for the PR Director. Also, publications that are prepared for use in promotion, education, and fundraising are supervised by the PR Director from start to finish.

The Director of Public Relations might also work with other organizations for promotional tie-in possibilities, as is the case when the orchestra works with a shopping mall in a certain orchestra promotion. In addition, if the orchestra hires a new Conductor, the PR Director would be the one who would publicize the event, and might even set up interviews between the Music Director and the media.

Advancement

The Director of Public Relations can advance their career by obtaining a position with a more prestigious orchestra. However, this is easier said than done, as these are jobs are difficult to obtain. Additionally, the individual may move into a position as the Director of Development in the development department.

Education & Training

Most orchestras desire Directors of Public Relations with a BA or MA degree, so courses in journalism, communications, public relations, publicity, and marketing are extremely beneficial. Also, knowledge of orchestra activities is helpful.

Slide Which Music Career is best for you? Which Music Career
is best for you?
Take Our SURVEY Give us a try

What Skills Do You Need?

The Director of Public Relations needs to possess writing skills and writing experience. Oftentimes, these people come from jobs with newspapers and magazines. Others will work as Assistants with orchestras or other companies. In addition to writing skills, the Director of Public Relations must possess a strong list of media contacts, and as is the case with most PR jobs, he or she must be able to work under pressure.

Employment

Most orchestras employ at least a part-time person for this position, bettering the chances for those looking to work in a PR capacity.

How Much Does a Director of Public Relations make?

The average annual salary for a Director of Public Relations is $94,900. The salary range for Directors of Public Relations runs from $62,000 to $138,000.

Salaries vary for Directors of Public Relations, increasing or decreasing in relation to the size of the Orchestra for which they are working. Hence PR Directors working for relatively small orchestras may earn on the lower end of the spectrum, while PR Directors working with larger orchestras have yearly incomes that are much higher.

Unions, Groups & Associations

The PR Director could be a member of the Public Relations Society of America (PRSA), which is the organization that aims to uphold the ethics of those involved in PR. The PRSA also holds seminars, and distributes magazines, pamphlets and other information that are useful to those in the field of PR. The American Symphony Orchestra League (ASOL) is another option, which also provides seminars, workshops, etc.

Getting Started

  • Check for internship programs made available through orchestras, colleges, and organizations.
  • Check for openings listed in the ASOL newsletter and other regional arts organization publications.
  • Contact a number of orchestras and send them your résumé and writing samples. Ask that they keep your resume on file.
  • Make sure you check out opportunities online.

FAQ

Rate this article. What did you think?

References

  1. 1Multiple. "Director of Public Relations Salaries in United States". Glassdoor. published: Dec 14, 2019. retrieved on: Dec 17, 2019
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.