There is no exact description encapsulating who will be a great Music Manager. Some of the most successful in the music industry are quiet, friendly, and they always stay in the background, allowing their clients to shine, while others like to make a name for themselves, becoming brands as well-known and powerful as those they work for. (Think Scooter Braun, for example).
First and foremost, a great Music Manager must love and believe in their clients and their work. It’s hard to put in the time and effort necessary to be fantastic if the person or the product isn’t any good. They must go out into the world convinced they have a star with the ability to craft smashes on their hands.
Great Music Managers must not only love the art but the music industry itself. They must be passionate about music, but also the business, and they must spend a huge amount of time following leaders, publications, conferences, and so on that focus solely on the industry. They should understand how it all works, or at least be in the process of learning.
When it comes to personal qualities, the best Music Managers are typically outgoing, as a lot of the job requires them to speak to people and meet with them. They must be friendly, but professional, and memorable. A Music Manager has to be someone who everybody wants around because that’s how they get a lot of work done.
They must also be smart, forward-thinking, detail-oriented, extremely hardworking, and they have to love the hustle, as people have started saying. It can’t be all about reaching the finish line, but about the race itself. A great Music Manager is good under pressure, can keep a cool head when things go bad or trouble appears, and they know how to work with people.
A lot of the job of a Music Manager will be on their own, but as a musician gets bigger and bigger, more people will become attached to them, and the best Managers know how to manage everyone and work with a wide array of different professionals.