Your social channels might seem to be different and separate from one another, but that shouldn’t be the case. Connecting all of the places where you’re social online is a good idea, and it’s actually pretty easy. In fact, you’ve probably already done it from time to time, so think of this item as a reminder to continue to do so.
First of all, you should always provide a link to another social page in your descriptions. Facebook gives you plenty of space to share the links of your Twitter, Instagram, and so on, but on other platforms, it’s a bit trickier.
Twitter allows you one additional link underneath your profile photo, while on Instagram, you’ll need to use some of the limited space provided to encourage people to follow you on other sites. The best way to do this is to have the same handle, or @name, and to mention this in your bio/description.
Also, sometimes you may want to make sharing across platforms automatic. For example, when you post a new photo on Instagram, it gives you the option to connect to Facebook and Twitter, and when the image goes up, it will do the same simultaneously on those sites as well. That takes zero effort, and while you might not want to do it all the time, it’s a great way to begin connecting your profiles, and it saves you a bit of time.
Take a gander at your Facebook news feed and look carefully at the images your friends and fans have posted. I’m willing to bet a number of them will note they were first shared on Instagram. You can actually click the word “Instagram” as a link, and it will go directly to that person’s profile.
If you’re going to be sharing the same image or small piece of written content, why not do it across platforms at the same time? It helps populate your page, and while it might not be the most effective way to get people to visit and follow you elsewhere, it certainly doesn’t hurt.
Do musicians need Instagram?
Yes! Yes, yes, yes! The answer to this question is an emphatic and unavoidable yes. Now, you can decide how you operate your Instagram profile, and there are plenty of examples of musicians who post something every day and just as many who rarely interact with the platform, but to avoid it entirely is a huge mistake.
Instagram has surpassed Facebook and Twitter as the most-used social media app for many users. As the years progress, the demographics of who is on what site most often continues to change, and younger audiences seem to prefer Instagram (and very young users love TikTok).
While it may not be as text-friendly as Twitter or as all-encompassing as Facebook, Instagram has the advantage of being insanely popular, and as someone who is selling a product to the masses (your art is your product), you need to be there. Even if your presence is only to point people to, say, your actual website or your latest release, failing to have a page at all is a major misstep.
Is Facebook good for musicians?
While Facebook has been fading in popularity for years now (at least when looking at certain demographics), it is still visited by an estimated 1.62 billion people every day. If there are that many users signing on regularly, don’t you think it’s somewhere you and your music should have at least a small presence?
In addition to its ongoing (if diminishing) popularity, Facebook has quite a few benefits that other platforms don’t. There’s plenty of room for all manner of information, and some acts use their Facebook profiles in lieu of a proper website. That’s not a best practice, but the mere fact that it happens suggests that it’s possible to share everything you need to keep your audience informed, such as new music, videos, news items, tour dates, merchandise sales, and more.
Facebook is certainly not without its drawbacks and flaws, but it is still a great social media platform for musicians. Like Instagram, even if you decide not to spend much time and energy making the most of the site, it’s imperative you at least have a presence of some kind!