4 Ways To Promote Your Social Media Channels (On Social Media)
Everybody in the world has a presence on social media, and these days, having just one profile on a single website isn’t enough. As the years go on and social media continues to consume our lives, the number of platforms everybody needs to be searchable on increases. This is especially true of musicians and those trying to market themselves, and you’re going to need some solid numbers and real engagement if you want to impress people in the industry, such as Bookers, brands, and even record labels.
Facebook, Twitter, Instagram, Snapchat, Vine, Pinterest, Musical.ly…the list can go on and on, and it’s up to you to decide where you want to spend your efforts. The first three are simply non-negotiable, and if you’re missing from any of those, you’re really doing yourself and your career a disservice. Building a following on one site is tough, let alone half a dozen or so, but it’s part of what you should be doing as a professional musician.
One of the best ways to see your numbers grow is to promote your social media channels on, you guessed it, social media channels. There are plenty of easy, simple ways to remind your fans they can find you all over the internet and that they really ought to do so, as they are likely missing out on great content, big news, and a real connection with the musician they love. Building your brand as not just a musician but a personality is very important, and the more you can master cross promotion on social media, the better you’ll look, which will truly help you in the long run.
1. Actually Say It
There ain’t no shame in asking, and you never know what people will do for you until you ask. Feel free to post occasionally on one site reminding people you have a presence on other platforms as well. It might sound like something they already know, and chances are they do…but that’s if they’ve even thought about it. There are plenty of people I follow on one channel, be they friends, musicians, or otherwise, and for one reason or another, I’ve simply never considered looking for them on other popular websites, even though they are sure to be there as well.
Tweet messages asking your fan base to connect with you on Facebook, Instagram, Pinterest, Snapchat, and so on. Whatever you have, get the word out you’re posting, and you’d love for your fans to join you there. Not everybody will go out of their way to find you on every app, and that’s ok. You will hit superfans several times a day in several different places, and if you continue to promote the other sites, you may see your total reach grow over time.
Keep in mind though this can come across as a beg for followers, so you need to go about this with some tact. Only ask every once in awhile, and try to come up with a way to do so that’s fun and still entertaining. If your profiles become you doing nothing but selling and trying to raise your numbers, you’ll actually start losing fans and followers.
People love when you give them a heads up about any new tidbit of info, and you can space these announcements out and put them on different platforms, so as to make sure you’re giving people a reason to follow you in many different places.
2. Share News In Different Places
You should definitely be using your social channels to share every single piece of information, no matter how small. While press releases and meetings are great when you’re announcing something massive like a new album or an upcoming tour, social media is where everything else should be revealed. In fact, people love when you give them a heads up about any new tidbit of info, and you can space these announcements out and put them on different platforms, so as to make sure you’re giving people a reason to follow you in many different places.
Twitter is perhaps the best for sharing news, as nobody minds if you post frequently. Tweeting about everything from a new song title to a lyric to the details surrounding a show is a perfect way to get the word out, despite the limited number of characters. Facebook is also a fantastic way to make sure many of your fans know about a new tour date, or perhaps that new music is on its way.
While many people don’t think about it as a place to break news about your music and your career, you should absolutely be using Instagram for this purpose as well. The photo-focused site is the best for any new info you can connect with an image, such as an album cover, single sleeve, new band pictures to be used in a promotional campaign, or maybe even a tour poster. You can write whatever you want in the caption, but the picture should pretty much speak for itself.
Different platforms lend themselves naturally to certain pieces of news—Twitter for shorter bursts of info, Instagram for visual items, your website or blog for longform content—and you should be using all of them. Feel free to announce on other sites when you’ve just revealed something of interest or incredibly big on another page, so as to help people along in following you everywhere. People will miss the news if they aren’t connected with you already on a certain page, but if you continue to share news on different platforms and reveal that you’re doing so everywhere, many fans will get the hint.
3. Connect Them!
Your social channels might seem to be different and separate from one another, but that shouldn’t be the case. Connecting all of the places where you’re social online is a good idea, and it’s actually pretty easy. In fact, you’ve probably already done it from time to time, so think of this item as a reminder to continue to do so.
First of all, you should always provide a link to another social page in your descriptions. Facebook gives you plenty of space to share the links of your Twitter, Instagram, and so on, but on other platforms, it’s a bit trickier. Twitter allows you one additional link underneath your profile photo, while on Instagram, you’ll need to use some of the limited space provided to encourage people to follow you on other sites. The best way to do this is to have the same handle, or @name, and to mention this in your bio/description.
Also, sometimes you may want to make sharing across platforms automatic. For example, when you post a new photo on Instagram, it gives you the option to connect to Facebook and Twitter, and when the image goes up, it will do the same simultaneously on those sites as well. That takes zero effort, and while you might not want to do it all the time, it’s a great way to begin connecting your profiles, and it saves you a bit of time. Take a gander at your Facebook news feed and look carefully at the images your friends and fans have posted. I’m willing to bet a number of them will note they were first shared on Instagram. You can actually click the word “Instagram” as a link, and it will go directly to that person’s profile.
If you’re going to be sharing the same image or small piece of written content, why not do it across platforms at the same time? It helps populate your page, and while it might not be the most effective way to get people to visit and follow you elsewhere, it certainly doesn’t hurt.
Different platforms lend themselves naturally to certain pieces of news—Twitter for shorter bursts of info, Instagram for visual items, your website or blog for longform content—and you should be using all of them.
As people are looking for more and more content to post on their various social media pages, screenshotting something which has already gone up on one platform and sharing it on another has become a growing trend and one that can be received very well if you do it right.
The most common, and probably the most fun form of this is when people screenshot a tweet and post it on either Instagram or Facebook. We have all seen this happen with particularly funny or insightful tweets and it’s a great way to both bring the conversation to others who might not have seen it on the original site, as well as to cross-promote channels.
If you tweet something about a new tour date, a set time change, the songs you’re going to be playing, the release date for a song, video, or full collection, all of this can be shared again on other platforms with a simple screenshot. Doing so mixes up the visual aspect of your Instagram, which is good because you want to be sharing different types of images. This information is important, and you’ll want to get it out there, plus this will likely catch people’s eyes as they stop to read words, even if they’re within an image. At the same time, people will, of course, realize where the image came from (Twitter in this case), and your name and handle are right there in the photo, so they won’t have a problem finding you.
Don’t try this tactic too much, as it seems to lose its effectiveness with people who go for it all the time. Also, try to alternate between info necessary for your fanbase to have, such as I mentioned above, and posts which are more fun in nature. This is what’s so great about social media—it can be both useful and fun!
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